Your responsibilities as a Content Marketing Executive will include:
- Taking full ownership of marketing channels to bring the brand to life across LinkedIn, YouTube, Facebook, the company website, and other platforms.
- Creating dynamic multi-media content, including written articles, video, interactive media, and informational guides that educate and drive action.
- Translating complex technical concepts into accessible, engaging stories that resonate with target audiences.
- Tracking content performance metrics and analysing data to continuously optimise reach, engagement, and commercial impact.
- Producing regular performance reports to communicate marketing effectiveness and insights back to key stakeholders.
- Leading the development of high-impact sales enablement tools and collateral to help the sales team engage prospects and win new business.
- Collaborating cross-functionally with internal teams and external agency partners to deliver cohesive, results-driven marketing campaigns.
The ideal Content Marketing Executive will be able to demonstrate the following key skills and experience:- Proven experience of two to three years within a dedicated marketing content creation role.- Strong hands-on video production expertise, with demonstrable experience across planning, filming, and editing.- Advanced proficiency with design and multimedia tools, specifically Adobe Premiere Pro, Photoshop, Illustrator, and Canva.- Exceptional copywriting and storytelling abilities, with a proven knack for simplifying complex technical ideas.- Comprehensive understanding of social media channel management and digital content strategy.- Solid capability to track, analyse, and report on content performance data to drive continuous improvement.- A proactive, curious, and self-reliant approach with the confidence to take creative ownership and test new concepts.
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