Our client, a growing and innovative Retailer are looking for a CRM Executive to join their growing team.
Role
- Manage and execute CRM email and SMS campaigns end-to-end, including campaign scheduling and sending.
- Build and test compelling email and SMS communications using CRM platform (Klaviyo).
- Develop and maintain targeted customer segments to maximise campaign relevance and effectiveness.
- Conduct regular competitor analysis to identify market trends and opportunities for continuous improvement.
- Create detailed briefs for internal and external creative teams to ensure brand consistency and campaign objectives are met.
- Monitor campaign performance and user engagement, running continuous A/B tests to optimise open rates, click-throughs, conversions, and automated flows.
- Analyse data to optimise automated customer journeys and flows, ensuring they are relevant and drive revenue.
- Collaborate closely with the Group CRM Manager to support wider CRM strategy, including email, SMS, and push notification channels.
- Work cross-functionally with multiple teams to ensure alignment on campaign goals, timing, and messaging.
Ideal Candidate
- Minimum of 2 years’ experience in CRM/Email Marketing
- Knowledge of GA and other online marketing tools preferable.
- Experience in working in a fast-paced environment with accountability for delivering campaigns on time
- Ability to analyse and adapt marketing activity based on sales results
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