Digital Analytics & UX Specialist
Location: Swindon (Hybrid, 2-3 days per week in the office)
Salary: £32,500 - £33,800
Job Type: Fixed Term Contract until March 2029, Full Time (36 hours per week)
REED Marketing & Creative are pleased to be partnering with a nationally recognised heritage and public sector organisation to recruit a Digital Analytics & UX Specialist for a major funded digital transformation project. This is an exciting opportunity to play a key role in shaping digital experiences through data-driven insight, helping to improve user journeys and inform product development across a diverse digital estate.
Please note: this is not a traditional Data Analyst position. We are specifically seeking someone with experience in digital analytics, user behaviour analysis, UX research and tools such as Google Analytics 4 (GA4) and Google Tag Manager. Applicants whose experience is focused solely on SQL, Python, data engineering or business intelligence will not be suitable for this opportunity.
The Role
As Digital Analytics & UX Specialist, you will be part of a collaborative digital team, working closely with UX specialists, developers, designers, marketing and communications professionals. You'll be responsible for gathering, interpreting and communicating user data to drive evidence-based decision making, ensuring digital products and services continue to evolve in line with user needs.
This fixed-term position offers the opportunity to contribute to a long-term funded programme through to March 2029, providing visibility, stability and meaningful project work.
Key Responsibilities
- Configure and manage analytics tracking across digital platforms
- Define, implement and measure key UX and product performance metrics
- Analyse user behaviour data and translate findings into actionable recommendations
- Develop clear reports, dashboards and visualisations for stakeholders
- Monitor digital product performance and user engagement
- Measure and support compliance with accessibility standards
- Work collaboratively with multidisciplinary teams including UX, Design, Development, Marketing and Communications
- Support colleagues in understanding and making effective use of analytical data
- Provide insight that helps shape product strategy and continuous improvement initiatives
Experience & Skills required
- Experience configuring analytics tracking and reporting for digital products and services
- Strong analytical skills with the ability to interpret data and provide actionable insights
- Experience creating reports, dashboards and data visualisations
- Proficiency with tools such as Google Analytics 4 (GA4), Google Tag Manager, or similar analytics platforms
- Experience working within multidisciplinary digital teams
- Knowledge of WCAG 2.2 AA accessibility standards
- Experience supporting or contributing to UX research activities
- Ability to communicate complex findings clearly to both technical and non-technical audiences
- Experience coaching or upskilling colleagues in the use of analytics data would be advantageous
Benefits include
- Competitive defined benefit pension scheme with substantial employer contributions
- 28 days annual leave plus public holidays
- Corporate discount schemes
- Learning and development opportunities
Closing date: 17th November 2026
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