Benefits : We offer a range of benefits, including 33 days of annual holiday, 40% off Wilton Bradley and Tii Brands online products, Healthshield cash back scheme, personal development opportunities and annual social events.
Working Hours:
Working Hours: 40 hours per week. Monday to Friday
About Us
With over 30 years’ experience in consumer goods, we design, develop and distribute leisure, sports and toy products that bring fun and adventure to people’s lives.
Joining Wilton Bradley offers the opportunity to make an impact and build your career in an ambitious business, while enjoying everything life in Devon has to offer.
From globally recognised names Bestway and Lay-Z-Spa to our own brands Osprey, Xootz and ClearWater, our portfolio brings together products enjoyed at home, in the garden and outdoors. We supply thousands of retailers across the UK & globally, from specialist stores to major national chains.
As a family-run business, we recognise that our people drive our success. We value collaboration, ambition and innovation, and we’re looking for talented people to help shape our next chapter.
The Job Role
This is a fantastic opportunity to join our growing global multi-channel company in Devon. We’re looking for a bright, commercial and digitally savvy paid media executive to help drive performance across multiple brands and channels.
You’ll take ownership of paid activity day to day—ideating, launching and optimising campaigns across platforms including Google, Bing, Meta & Amazon. You’ll use data and insight to shape strategy, test new ideas and report on performance, becoming the go-to paid media expert for the team.
Reporting to the Head of eCommerce, you’ll sit in the eCommerce team, and work closely with our marketing, design and buying teams to help bring our brands to life through compelling copy, strong creative and smart targeting. Your goal? Increase sales and brand visibility through well-planned campaigns and intelligent optimisation.
Who are we? Wilton Bradley specialises in the design, development and supply of consumer products across Sports, Leisure and Toys. We distribute our own branded and licensed products worldwide and represent several global brands in the UK. Our portfolio includes household names such as Lay-Z-Spa, Bestway and Osprey.
hybrid Role 4 days in the office and 1 working from Home (after completing successful probationary period)
What You'll Be Doing
- Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads, Amazon AMS and Meta.
- Partner with the wider Marketing & eCommerce teams to create engaging ad copy and facilitate best-in-class visual assets that drive results.
- Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
- Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
- Deliver competitor and campaign analysis; identify recommendations and implement improvements.
- Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
- Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
- Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
- Share insights, new ideas and relevant industry trends with the business.
- Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.
- Adhere to Health & Safety and Quality Management policies and procedures.
- Support additional tasks as required to help the team succeed.
Person Specification
Skills & Experience
- Minimum 2 years’ paid media experience in a D2C capacity (agency or client-side).
- Knowledge of Meta and Amazon ads (desirable).
- Comfortable managing multiple brands across different categories.
- Strong analytical and reporting skills; confident with providing insights from our data platforms.
- Solid understanding of the digital marketing mix.
- Great eye for detail and strong copy sensibilities.
- Excellent organisation and communication skills.
- Effective time management; flexible with seasonal workloads.
Disposition
- Proactive, “can-do” attitude and self-starter mentality.
- Confident working independently and as part of a motivated team.
- Strong interpersonal skills and a sense of humour.
- Flexible approach to working hours during seasonal peaks.
At the Wilton Bradley Group we are committed to supporting our employees in both their professional and personal lives.
We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy exclusive discounts, including 40% off online products from Wilton Bradley and TII Brands.
We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend with their loved ones.
Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards. To promote health and sustainability, we offer membership of the Health Shield cash back scheme, a Cycle-to-Work scheme after six months of service and free on-site parking.
Our casual dress code encourages comfort and expression, while our comprehensive induction and training programme ensures professional and personal development opportunities for all. Plus, employees can enjoy complimentary tea and coffee to fuel their day.
Join us and experience the many benefits of being part of our team!
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