Senior CRM Manager
Circa £60k
Greater Manchester
Hybrid (3 days onsite & 2 remote)
Forward Role are partnering with a B2B business to recruit a Senior CRM Manager to lead a major transformation of its CRM and campaign marketing function.
With investment in HubSpot and huge scope to improve how the business engages its customers, this is a fantastic opportunity to take ownership, introduce best practice and make a real commercial impact.
The role:
- Own the CRM, lifecycle marketing and campaign strategy.
- Lead the move from transactional emails to targeted, personalised, multi-channel campaigns.
- Take ownership of HubSpot, developing automation, segmentation and customer journeys.
- Build a proactive campaign calendar across acquisition, retention, cross-sell and reactivation.
- Drive supplier and partner campaigns to support commercial growth.
- Manage and develop the CRM team.
What they're looking for:
- Strong B2B CRM and marketing automation experience.
- Advanced HubSpot expertise.
- Experience developing integrated campaigns and lifecycle journeys.
- A commercially minded marketer who combines strategic thinking with hands-on delivery.
- Someone who can challenge the status quo, bring fresh ideas and build best practice.
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