Partnerships & Business Development Manager
Redhill, Surrey
Partnerships and Community
Full time
Permanent
Role overview
Chaotic has grown. Brands, retailers and start-ups increasingly want to work with us and reach our community, and we're now big enough to choose partners on our own terms. We're looking for a commercially minded Partnerships & Business Development Manager to turn that reach into strategic, mutually beneficial B2B partnerships.
You'll change how Chaotic partners. Instead of us mainly giving money or buying from partners, you'll build deals where partners invest in us and our community: sponsorships, products and perks for families, co-marketing and funding, in return for the reach, visibility and credibility Chaotic brings. Sometimes that means a partner pays. Sometimes it means our community gets something for free, at no cost to us.
You'll make Chaotic's value clear from the very first conversation, so every partner can see what's in it for them. You'll also make sure our community initiatives are properly funded through partnerships, and that our charitable giving stays truly charitable.
This role suits someone who loves to sell, negotiate and close, who builds relationships that last, and who wants their deals to make a real difference to families.
Key responsibilities
- Build and own a pipeline of B2B partners, including brands, retailers, corporates and start-ups that want to reach our community.
- Create Chaotic's partnership offer: a clear partnership or media pack setting out our audience, reach and engagement, plus packages such as sponsorship tiers, community perks, co-branded campaigns and product partnerships.
- Prospect, pitch and close new partnerships, and lead negotiations to get the best value for Chaotic, whether in cash, product, in-kind support or reach.
- Review existing commercial relationships where Chaotic spends or donates, and renegotiate them so we get more for our money (for example, where we buy a partner's products, securing reach, discounts or added value in return).
- Secure community sponsorships where brands give products, perks or funding to our community in exchange for exposure and association with Chaotic.
- Own partnership agreements from start to finish: terms, sign-off with leadership, renewals, renegotiation and changes.
- Act as the main point of contact for all partners, managing accounts, resolving issues and keeping partners happy.
- Report back to partners on the value they've received (reach, engagement, results) so they renew and grow.
- Set the partnership strategy, targets and roadmap, and report on value secured, pipeline, conversion and partner retention.
- Work with Marketing on co-marketing, joint campaigns and delivering what partners have been promised.
- Keep up with the market, including competitors, emerging brands and who is partnering with whom, so Chaotic's offer stays competitive.
Community initiatives & charitable partnerships
- Make sure community initiatives (giveaways, SEND-focused products, support campaigns) are funded or supported through partnerships wherever possible.
- Keep community partnerships separate from charitable giving, and manage relationships with charity partners (such as Family Fund) with a clear purpose and agreed outcomes.
- Work across Marketing, Customer Service and Digital Engagement so partnership activity fits our service delivery and brand values.
Person specification
- A proven track record in B2B sales, business development or commercial partnerships, with deals closed and value or revenue secured.
- Strong negotiation skills, including structuring mutually beneficial deals that go beyond cash (in-kind, product, reach-based).
- Confident pitching to senior decision-makers and building a compelling value proposition and sales materials.
- Commercial awareness of what brands want from an audience, such as reach, engagement and brand association.
- Experience managing a sales pipeline and using a CRM (e.g. HubSpot).
- Experience drafting, negotiating and managing partnership or commercial agreements.
- Ability to set targets, analyse data and report on KPIs and ROI.
- A self-starter who is highly organised and can balance strategic and day-to-day priorities.
- A collaborative approach and the ability to work across departments.
- A commitment to safeguarding and promoting the welfare of children and young people.
- Able to work hybrid, attending the Redhill office 3 days a week.
- Knowledge of the SEND landscape, including the challenges facing families and young people.
- Experience in sponsorship, brand partnerships, media sales or influencer marketing.
- An existing network in family, parenting, children's or retail brands.
- Experience working with charities, local authorities or schools.
- Experience line managing or supervising staff.
- Knowledge of safeguarding legislation and best practice.
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