## What Does This Category Brand Manager Role Involve?Do you thrive at the intersection of category insight, brand strategy, and commercial delivery?Are you confident turning shopper and consumer data (Nielsen / IRI / Kantar) into clear, actionable recommendations that influence range, merchandising, and promotional strategy with retailers?Are you looking for a step-up opportunity where you can take broader ownership across category and brand, rather than operating in a purely support role?MacGregor Black is partnering with a global FMCG manufacturer to appoint a Category & Brand Manager — a hybrid role combining full category responsibility with end-to-end brand management.This position would suit a Junior Brand Manager, Assistant Brand Manager, or Category Executive ready to step up into a role with greater autonomy, visibility, and commercial accountability.You will drive growth across two established household brands by connecting insight, innovation, and activation, working closely with marketing, NPD, sales, and retail partners.### Key Responsibilities:Build and execute annual brand and category plans to deliver growth, penetration, and sales upliftLead brand activation across campaigns, creative, media, digital, social, and PRManage the full end-to-end NPD pipeline, from insight and concept development through to launch and post-evaluationLeverage Nielsen / IRI / Kantar to identify category growth drivers and shape commercial strategyDevelop compelling category stories, range recommendations, and merchandising proposals for UK retailersPartner closely with sales to deliver best-in-class sell-in materials and promotional plansTrack brand and category performance against KPIs, recommending data-led optimisationAct as the voice of the consumer and shopper across the business### What We’re Looking For:FMCG experience is essential, ideally within food or drink manufacturingExperience in brand management and/or category managementStrong capability with Nielsen / IRI / Kantar and a data-driven mindsetAbility to build effective relationships with major UK retailersCommercially astute, with confidence in evaluating P&L and commercial leversProactive, collaborative, and comfortable taking ownership### Why This Role?Genuine ownership across both category and brandBroad exposure across brand, category, NPD, sales, and retailOpportunity to see decisions translate directly into in-store executionHybrid working model with a competitive salary and benefits### Salary: £55,000 + benefits #J-18808-Ljbffr