Marketing Manager

Our client is a global leader in specialised nutrition, committed to improving health outcomes through science-based nutritional solutions.

Develop and execute hospital listing strategies to expand market access and strengthen institutional partnerships.
Identify, map, and prioritise key hospital stakeholders, healthcare professionals (HCPs), and decision makers.
Drive strategic engagement plans to support business growth and long-term healthcare ecosystem development.
Evaluate market opportunities, healthcare trends, policy changes, and competitive activities to identify growth opportunities.

Adapt brand propositions and product claims into HCP-focused, scientifically grounded, and compliant communication materials.
Collaborate closely with cross-functional teams including Marketing, Medical Affairs, and Scientific Affairs to ensure message consistency and relevance.
Strengthen scientific credibility by leveraging clinical evidence and expert insights to build professional trust and confidence.

Design and implement scalable HCP engagement strategies across medical congresses, symposiums, educational programmes, expert roundtables, and digital platforms.
Establish professional advocacy models to enhance brand recommendation and influence within the healthcare community.
Build strong relationships with key opinion leaders (KOLs), medical societies, and professional organisations.

Define HN channel priorities, investment strategies, and activation roadmaps aligned with business objectives.
Monitor KPIs, ROI, hospital listing progress, and HCP engagement effectiveness.
Generate actionable insights and optimisation recommendations to maximise business impact.

Ensure all activities comply with local regulations, industry standards, and relevant healthcare marketing guidelines.
Maintain the highest standards of ethical engagement with healthcare professionals and stakeholders.

Bachelor's degree in Marketing, Life Sciences, Nutrition, Pharmacy, Healthcare, Business, or a related discipline.
Minimum 5-8 years of experience in healthcare, nutrition, pharmaceutical, medical device, or consumer health industries.
Proven experience in HCP marketing, medical marketing, hospital channel management, or healthcare stakeholder engagement.
Strong understanding of healthcare systems, hospital dynamics, and market access environments.
Experience working with KOLs, medical societies, and professional education programmes.
Demonstrated ability to develop and execute strategic marketing plans with measurable business outcomes.
Excellent stakeholder management, influencing, and communication skills.
Strong analytical mindset with the ability to translate market insights into actionable strategies.
Fluent in English and Chinese preferred.

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