Job Description
Director, EVENTS & LIVE experiences (Formula 1)
The Director will lead the management of a multi-national client’s partnership within Formula One as well as support new business efforts and growing accounts within our motorsport portfolio. With proven experience in F1 ticketing, hospitality and B2C activation the Director will lead relationship management with client stakeholders and Formula One rightsholders, provide strategic guidance and insight to set up partnership, activations and events, for success.
Agency
Omnicom Media
Job Function
Production
Job Subfunction
Experiential and Events Production
Job Description
Director, EVENTS & LIVE experiences (Formula 1)
The Director will lead the management of a multi-national client’s partnership within Formula One as well as support new business efforts and growing accounts within our motorsport portfolio. With proven experience in F1 ticketing, hospitality and B2C activation the Director will lead relationship management with client stakeholders and Formula One rightsholders, provide strategic guidance and insight to set up partnership, activations and events, for success.
You will lead a team to develop and implement world class events, hospitality programmes and brand experiences, at track and away from track.
This senior leadership role requires a deep understanding of global event planning and management, VIP hospitality, and client servicing, specifically within the F1 ecosystem.
Key Responsibilities
Client & Rightsholder Management:
- Act as a primary senior point of contact for the client, building and nurturing strong, long-term relationships
- Lead relationship management with rights holders, vendors, suppliers, partner agencies and internal teams
- Offer new and forward-thinking insights and ideas to the client and challenge them where appropriate; this may include pitching strategy and creative concepts
- Develop a deep understanding of the client’s brand, objectives, and tone of voice to ensure programmes deliver consistent impact across all markets.
- Translate client needs and expectations into actionable plans, ensuring every event and hospitality experience not only meets but exceeds agreed deliverables.
- Build strong relationship with Formula One partnerships team and other relevant teams ensuring clear and consistent communications and trustworthiness.
- Manage team communicating with local market clients, providing assistance and project management for local programmes.
Events, Hospitality & Guest Management
- Manage multiple projects simultaneously, utilizing project management tools and methodologies to ensure efficient workflow and effective communication.
- Oversee planning and execution of corporate hospitality programmes at Grand Prix events globally, both at track and off-track ensuring client objectives are met throughout.
- Oversee relationships with suppliers, hospitality providers, rightsholders and race promoters to ensure smooth operations and seamless delivery.
- Oversee production and build of hospitality spaces and experiential activations (Paddock, pit lane & fan zone) from brief and design through to build and delivery, providing knowledge and insight to inform and elevate the event spaces and best showcase client brands.
- Ensure guest logistics are managed and delivered seamlessly, including travel, transportation, accommodation, pass and ticketing management and access.
- Lead role in management of C‑Suite and executive programmes, building relationships with relevant individuals and ensuring experiences are befitting of the level required.
On‑Site Execution & Leadership
- Attend global race events as required to lead on‑site operations ensuring high‑quality execution and real‑time problem‑solving.
- Management of internal team and overseeing of any external suppliers ensuring delivery of best‑in‑class experience for guests.
- Supervise onsite ticketing processes for both internal stakeholders and external guests, ensuring seamless allocation, tracking, and compliance.
Project Management
- Oversight of delivery teams across hospitality programmes, including the market communications & ticketing and experiential workstreams.
- Oversight of all ticketing workstreams – including package building, guest management system build & updates, planning & ongoing forecasting
- Oversight of the creation and management of key project documents including but not limited to a project plan, security plan, operations plan, event schedule, hour by hour documents for onsite teams and budget.
- Planning and attending venue visits and client meetings, as and when necessary.
- Creation of client presentations and preparation of client documents, as necessary.
- Oversight of the creation of staff briefing documents and event manuals.
- Close liaison with internal Fuse team to plan onsite staff logistics requirements (i.e. accommodation, flights, per diems, HSSE plans etc.).
Reporting & Performance Analysis
- Track and report key metrics related to guest satisfaction, hospitality performance, and brand impact.
- Provide post event analysis, insight, and recommendations for continuous improvement.
- Present reports and debriefs to clients and internal stakeholders, providing insight and explanation regarding areas of improvement.
- Identify opportunities within the team and processes and implement strategies to improve workflow and productivity. Streamline operations and foster a culture of continuous improvement.
People Management
- Provide management, direction, senior support and day‑to‑day guidance to individuals within your team - including facilitating regular check‑ins and wider team meetings
- Mentor, appraise and develop direct reports
- Work closely with senior personnel within the Events & Live Experiences division to define and manage resource needs, including the recruitment of individuals - lead the recruitment process for new team members, as required
- Supportive of the Fuse resource model including being transparent around team capacity
- Be aware of individual’s capacity within your team at all times and support with the completion of resource trackers as necessary
- Form a close working relationship with Senior Account Leads to ensure consistency, efficiencies and effectiveness across teams
Budget & Financial Management
- Develop detailed scopes of work for all projects, outlining deliverables, timelines, and resource requirements.
- Manage event budgets including budget setting, reconciliation and regular client reporting.
- Oversee contracts, PO curation and financial reconciliation with vendors and suppliers.
- Reporting and reconciliation with Fuse Finance team to ensure clients are billed and supplier payments made in accordance with invoices.
Commercial & Business Development
- Responsible for maintaining existing clients and the revenue associated with those client projects – working with the senior personnel within the Events & Live Experiences division and Client Account Leads as necessary
- Identify and proactively look for new revenue opportunities within existing or potential new clients
- Support senior personnel within the Events
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