Job Description

The role

Wahaca is on the hunt for a passionate, energised, local marketing executive to grow awareness at a local level and ultimately the number of people eating at our restaurants around the UK.

We’re offering a 12-month contract starting ASAP (potential to extend depending on performance and business need).

The focus is clear: get more people to know and try Wahaca. You’ll build campaigns, relationships and irresistible activations, testing, learning, optimising and scaling what works as well as unlocking opportunities for events and private hires. You’ll come up with ideas that will cut through and get people to eat at and recommend Wahaca. You’ll collaborate with the broader marketing team, feeding into digital and real-world activations. This role will also play a key role in supporting future restaurant openings.

You’re creative, a self-starter, and keen to make an impact and aren’t afraid to get your hands dirty. You’re a proven salesperson, an excellent communicator and very well organised. You’ll have a balance of digital skill, creativity, and a passion for Mexican food as well as have an eye on what’s happening in the wider world of food and restaurants. Alongside all this, you will personify Wahaca as a brand ambassador, representing the brand with a sense of confidence and hospitality.

You’ll work with the marketing team, restaurant teams, the food and operations teams, senior leaders and relevant suppliers. 

Location

Taco Towers (Oxford Circus) and in-restaurants.

Start date

ASAP

Key Responsibilities:

Plan, manage and deliver local marketing activations for key restaurants, growing the number of guests
Grow customers coming to newly opened Wahaca restaurants
Create toolkits for restaurant teams to use to capture local footfall
Work with local partners to maximise opportunities to showcase the brand
Build buzz at a local level around the Wahaca brand
Lead communications for private events & hires
Bring brand campaigns to life at a local level
Partner with the marketing team to increase visibility of priority restaurants on digital channels
Propose, deliver and evaluate customer events
Write creative briefs to hit our business objectives
Test, learn, iterate, and scale your ideas to have the maximum business impact

Profile

Creative, innovative marketing mindset
Commercial awareness; with ability to focus on delivering objectives
Passion for food and restaurants
Hungry to grow the Wahaca business
Excellent teamwork and communication skills
Open minded and adaptable to change
Loves to work in a dynamic environment
Autonomous, self-motivated, highly organised, action-orientated
Customer focused
Keen to pioneer a planet-conscious restaurant business

Experience

Required

2+ years marketing experience
Hospitality / Retail or consumer facing marketing experience
Experience growing a business locally
Project management
Initiative: a real self-starter
Event management

Perks

Enjoy free lunch at Wahaca and DF Tacos
70% food / 50% drinks discount at all Wahaca and DF Tacos every day of the week for you plus 3 friends
Access to wellbeing support services
Fun company events - including our annual, all company summer Fiestaval, WOW awards, and lots more fun too

About the company

Wahaca & DF Tacos (WDF) operate 19 restaurants across the 2 brands, DF Tacos and Wahaca. Wahaca has 14 restaurant locations, 11 in London and a further 3 found in Brighton, Cardiff and Edinburgh. Over 15 years into our journey, the company vision is to show the UK that Mexican food is fresh, vibrant and delicious. As a company, we are led by our values; have fun, be humble, think positively, have pride and choose integrity. Wahaca was the first UK restaurant group to be certified as carbon neutral and sustainability continues to be a cornerstone of the business.

Wahaca

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