Job Description

Job Title: Senior Brand Manager
Contract Type: Permanent
Start Date: ASAP
Reports to: Director of Brand and Marketing
Location:Hybrid model home/office, with presence in London office 2/3 days a week

We are looking for a passionate Senior Brand Development Manager to join the INKEY family. Someone with a commercial, strategic, consumer-first approach that thrives in a fast paced, agile environment.

Primary Purpose: Working with the Brand Director to shape the brands future plans, with a specific focus on commercial portfolio management, strengthening & accelerating the brands intention, growth & the innovation pipeline.

The role manages two BM’s and one JBM who have ownership of categories within the portfolio, inclusive of core, innovation, sets, samples etc. The SBMs role is to oversee the team, guiding and ensuring all plans ladder up to total brand and portfolio strategy and aligning with the Brand Director. You will be reporting on portfolio performance and helping to shape plans to ensure our core SKUs are in growth, and our NPD is achieving its targets, by building effective plans with our regional teams.

The SBM is also responsible for ownership of wider projects and cross category portfolio management including pricing, discontinuations, packaging updates and others.

A key role in a central function, cross functional collaboration, strong working relationships and stakeholder management are a key part of the role. Being a brand guardian and leading cross-functional collaboration to ensure that plans align to global brand strategy while also best supporting regional needs for growth is key. This role partners closely with the Product Development, Global Marketing, Sales & Creative teams to drive Brand Strategy across all touchpoints.

Key Responsibilities:

Brand Portfolio:

Ownership of reporting on total portfolio performance, ensuring plans are built to grow our core SKUs.
Set projections for key focus categories that will grow the business.
Overseer of all projects managed by the Brand Dev team, ensuring all delivered on time, with clear communication to the Brand Director and key stakeholders in the business.
Use insight, consumer and commercial acumen to propose pipeline of NPD to grow the brand.
Support the team in owning their categories/areas of the total brand plan – including: category ownership, strategy rollout, commercial tracking, portfolio planning, NPD projects.
Lead the ongoing management of the current brand portfolio, including building the range architecture in partnership with BD.
Identify key needs and gaps in portfolio – from inception to ideation and concept.
Oversee all NPD projects as key escalation point for brand team as well as ensuring all projects are kept on time & any hurdles overcome accordingly.
Manage all portfolio wide projects; packaging updates, discontinuations, pricing.

Brand Strategy:

Oversee total Brand Strategy rollout for 1-2 years in partnership with the Brand Director.
Own brand performance tracking, diagnostics & recommend corrective action plan to Brand Director (e.g. equity, awareness growth).
Ensuring we remain consumer first in everything that we do, being clear on ‘who, what and where’.
Work with the insights team to develop strong actionable insights to drive relevance with consumers.
Go to contact for commercial and sales teams - considering regional insights into the wider global plan.
Coordinating Internal Sales Team meetings to equip them with the knowledge of the strategy & brand calendar to support their conversations with Retailers.
Encourage cross-functional collaboration & partnership to embed the INKEY Strategy across every touchpoint.
Identify and maintain brand consistency across all channels and touchpoints, ensuring that messaging and visuals align with the brand's core values and positioning.
Own brand-wide projects, such as packaging refreshes, partnering with category owners for insights.

Team Management:

Support & develop 3 brand team members.

Skills / Behaviours:

8+ years Brand Development / Marketing experience.
Strong strategic thinking.
Strong commercial acumen.
Strong communication skills.
Able to inspire and lead a direct & cross-functional team to deliver new thinking.
Consumer-first approach.
Creative curiosity.
Proactive problem solver.
Ability to work in high-pace environments.
Positive attitude.
Experience in developing product concepts through to in market delivery.

What we will give to you (our Company Benefits):

Hybrid working.
Private Medical for ALL employees - Vitality Medical scheme.
Part of the BCORP organisations.
25 days holiday plus bank holidays.
Birthday day off.
Cycle to work scheme.
Electric Car scheme.
Team days.
Allowance to use on our wonderful products each month.
Dog friendly office.

The INKEY team

At The INKEY List we are a dynamic and enthusiastic team with huge ambition. We make things happen (sometimes against the odds!) by thinking differently and being solution-led. We love hearing creative, innovative ideas that provide opportunities for improvement. Proactiveness is an absolute must. In return, we are committed to developing the knowledge of our team, as we do with our consumers, and the scope for growth is enormous. We are a diverse team of passionate individuals who fundamentally believe that better knowledge creates better decisions. We are really proud of the culture and environment we have built in our business since our launch in 2018. We stand for transparency, equality and fairness and live this through our brand and our team every day. We are for everyone.

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The INKEY List | B Corp

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