Job Description

The core purpose of the marketing and communications team is to help convince our international customers and prospects we’re the best choice for their needs. This should be done through engaging and innovative creative, that understands varied customer motivations and aligns to brand.

To this end, you will assist the Head of Marketing with executing the global marketing plan. You will also bring a fresh perspective and new ideas to help maintain market relevance when planning tactical activities.

We are a premium brand with a hard-won reputation for excellent quality and service. A key requirement for the team is to establish and maintain this brand perception internally and externally.

Core Tasks

Branded Content – working independently and with agencies/freelancers to create compelling brand content across numerous channels (social, email, websites, literature, presentations, PR and advertising):
Although we use external copywriters on key projects, you will be required to produce your own copy to a good standard. This is key.
Devise and execute a continuous programme of content optimisation and testing.
Proactively liaise with other teams to ensure effective project delivery.
Manage all aspects of print production, receipt, and distribution when necessary.
Photography Curation – architects are highly visual and beautiful project photography is crucial to selling Optima effectively:
You will liaise with both Project Managers and customers to organise access to sites for the purposes of shooting videos and stills photography.
Commission photography when appropriate, maintaining a preferred supplier list.
Digital/Web – create, update, and maintain web pages via our CMS (currently WordPress) and upload files to ensure accuracy, ease of navigation and usefulness.
Understand SEO fundamentals and report on improvements against agreed KPIs.
Evaluate and report on the effectiveness of digital activity (web/social/paid)
Internal Comms – help deliver an effective internal PR programme that engages all staff as part of our Employer Branding objectives in line with ESG requirements.
PR & Events – you will be a day-to-day contact for all PR related activity, whether this is driven internally or supported by agencies. You will also help ideate and coordinate staff and customer events regionally.
You may be required to attend industry events outside of normal business hours.
Agency Engagement – act as point of contact between agencies and key internal stakeholders:
Take day to day ownership of agency relationships and where necessary to lead on the commissioning of new suppliers (Brand, SEO, PR, Creative).

Person Specification

We’re looking for a natural storyteller able to adapt a narrative to the audience and channel. If you enjoy writing, this is a great opportunity for you.

Excellent spoken and written English to a native level is essential.

We also need someone outgoing who plays well with others, enjoys being an active member of a team and meeting new people. This is a hands-on role where relationships, internally and externally, are key.

We want somebody commercially minded, who thrives on challenges and takes the initiative.

Paying close attention to detail and having a keen eye for design are highly desirable attributes.

Education & Experience

We expect you’ll have a decent degree or equivalent in a marketing, creative or journalistic discipline. If you entered the workforce in preference to further education, or didn’t take a typical path into marcoms, impress us with examples of your work.

To start this role running you’ll need at least 2 years’ experience in a similar role. This isn’t a graduate position, and you will need a strong foundation in place.

Having a keen interest in design, ideally interior design and architecture, will benefit you significantly.

Essential Software Skills

Microsoft Office (Outlook, Word, PowerPoint, Excel).
Social Channels – LinkedIn, Instagram.
WordPress (or CMS experience in general).
Campaign Monitor (or similar Automated email software).

Desirable Software Skills

Adobe Creative Suite (Photoshop, InDesign, Premiere Pro, After Effects).
Canva
Social Channels – TikTok, X, Facebook.
Hootsuite (for scheduling).

Hybrid Working

You will live within a commutable distance from our head office in High Wycombe.

You can choose to be office based full-time or hybrid, with up to 2 days working from home per week.

During your induction and onboarding, we may require you to be on site full time.

Eligibility

Candidates must be eligible to work in the UK or possess a full-time work visa valid up to 2027 or beyond.

Additional Benefits

A competitive and benchmarked salary.
25 days holiday.
Private medical cover*.
Pension contribution*.
Flexible Working (subject to feasibility).
Employee assistance programme with excellent wellbeing benefits.
You get to work in a well-established and friendly company.

(*subject to qualifying periods).

How to apply

If you are interested in applying, please send a CV and a covering letter stating why you want to work for us to: hr@optimasystems.com.

Optima Systems

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