Job Description

Job Description: Digital Account Executive

About CRKLR

CRKLR has just turned 2 years old and is already one of the fastest growing digital agencies in the UK with offices in Hove and London. With a global footprint and an experienced senior team with decades of experience, we think and execute differently, offering our clients exceptional agility and creativity.

We think creatively but driven by data and can demonstrate why our work has helped deliver bottom line growth for each and every one of our clients which include D2C e-commerce brands, retailers, restaurants and one of the largest leisure brands in the UK.

We are looking for people who want to be at the forefront of digital marketing, that want to be challenged and to challenge others around them.

We want people that don’t just drive our agency forward but deliver growth for our clients.

People that are prepared to go the extra mile, see the next big thing, leverage the power of technology to solve complex problems and know what that special ingredient is that will drive brand growth.

If this sounds like something you want to be a part of then we’d love to hear from you! And if you are successful in your application, rest assured that we will be behind you every step of the way to support and nurture your development.

The Role

We are seeking a dynamic and ambitious Account Executive specialising in paid media, especially paid social and paid search to join our forward-thinking and rapidly growing digital marketing agency.

As an Account Executive, you will play a vital role in managing client accounts, executing digital marketing campaigns and driving measurable results across various paid search and paid social platforms.

Your passion for digital marketing, exceptional organisational skills and client-centric mindset will contribute to the continued success of our agency.

This is a great opportunity for the right candidate to learn new skills and grow their career in digital marketing.

Responsibilities

Client Management:

Build and maintain strong relationships with assigned clients, serving as their primary point of contact for day-to-day communications and inquiries.
Understand clients' business objectives, target audience, and marketing goals to develop effective paid search and paid social strategies.
Collaborate with clients to define campaign objectives, budgets, and timelines, ensuring alignment with their overall marketing strategy.

Campaign Execution and Optimization:

Execute end-to-end implementation of paid search and paid social campaigns, including campaign setup, ad creation, keyword targeting, audience segmentation, and bid management.
Monitor campaign performance, analyse data, and identify optimization opportunities to improve key performance indicators such as CTR, CPC, conversion rates and ROAS.
Conduct ongoing campaign optimisation by adjusting bids, refining keyword targeting, testing ad copy variations, and exploring new audience targeting options.

Performance Reporting and Analysis:

Generate regular performance reports, analysing campaign metrics and providing actionable insights and recommendations to clients.
Utilise analytical tools and platforms to track, measure, and report on campaign performance, ensuring transparency and accountability.
Collaborate with the analytics team to gain deeper insights into data trends, customer behaviour, and market dynamics.

Client Communication and Presentations:

Conduct regular client meetings and presentations to provide updates on campaign performance, discuss strategic initiatives, and address client queries and concerns.
Effectively communicate complex digital marketing concepts, campaign results, and recommendations in a clear and concise manner.
Proactively identify opportunities to upsell and expand client accounts, presenting value-added services and solutions to drive business growth.

Collaboration and Team Support:

Collaborate closely with cross-functional teams including creative, content, and analytics to ensure seamless integration and execution of digital marketing campaigns.
Assist in the development of client proposals, marketing strategies, and campaign briefs, leveraging your expertise in paid search and paid social.
Stay up to date with industry trends, platform updates, and emerging best practices, sharing knowledge and insights with the team.

Requirements

Bachelor's degree - marketing, advertising or advertising is optimal but equally science, computing, accounting or media
Experience (1+ years) in digital marketing, with a focus on managing social media or search marketing
Understanding of major digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok ads and other relevant platforms.
Creative mindset - a good feel for how creative can impact campaign performance
Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven recommendations for optimization.
Proven organisational and time management skills, with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
Outstanding communication and interpersonal skills, both written and verbal.
Client-centric mindset with a passion for delivering excellent customer service.
Self-motivated, proactive and eager to learn and grow in the digital marketing industry.
Experience with campaign tracking and reporting tools (e.g., Google Analytics, Data Studio) is a plus.
Knowledge of Email marketing, SEO, content marketing and/or other digital marketing channels is advantageous.

Join our rapidly growing digital marketing agency and contribute to our clients' success through innovative paid search and paid social campaigns. Apply now to become an integral part of our team as an Account Executive!

The Important Bits

Salary: £25,000-£28,000 depending on experience
Holiday: 25 Days/year
Hybrid working: 3 days in the office, 2 remote
Electric car scheme
Work with nice people, great clients in a super setting

CRKLR

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