Active Informatics Ltd has an exciting opportunity for a creative thinker with a passion for technology and digital marketing. We are a small but ambitious B2B software company looking for a Digital Marketing Executive to help reposition our brand and generate leads for future growth. At Active, we value creativity and attention to detail, so formal marketing qualifications aren’t essential. What matters most is your experience, ideas, attention to detail and ability to execute campaigns. Whether you’re a seasoned marketing professional or a graduate with twelve months experience, this role offers a fantastic opportunity to develop your skills and be recognised for your achievements. Key Responsibilities:

Develop and manage digital marketing campaigns
Implement a B2B social media strategy, creating engaging content across platforms
Stay updated with the latest digital marketing trends
Execute SEO and PPC activities as part of broader campaigns
Track website traffic and performance
Manage content for the company website and social networking accounts like LinkedIn
Create and edit content for platforms such as YouTube
Arrange and introduce webinars to support the sales team Key Skills:
B2B marketing experience
Knowledge of online marketing channels
Experience with Google Analytics, SEO, and PPC
Strong writing skills for online content (e.g., website, social networking platforms)
Creative flair and a proactive approach to problem-solving
Experience with email marketing tools, LinkedIn, image/video editing software, and common website content management systems e.g. WordPress. Environment:
Variety: Work across a range of digital channels and marketing activities.
Recognition: Bring your ideas to life in a company that values your development and success.
Training: Commitment to continuous learning, with time off for study and exam fees paid.
Growth: Plenty of room to evolve within the business. Benefits:
Discretionary bonus
Private Healthcare
Pension
Home broadband contribution
Membership for relevant trade association If you think this role could be right for you, please apply with a copy of your CV. No recruitment agencies, please

Active Informatics Ltd

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Digital Marketing Executive